Jun Assignment Mpa for 2012-13 Free Essays

IGNOU M. A in Public Administration Solved Assignment Dec 2012 Presented by http://www. IGNOU4Ublog. We will write a custom essay sample on Jun Assignment Mpa for 2012-13 or any similar topic only for you Order Now com TUTOR MARKED ASSIGNMENT (TMA) Course Code: MPA-011 Assignment Code: Asst/TMA/2012-2013 Marks: 100 This assignment consists of Sections I II. There are five questions in each section. You have to answer a total of five questions in about 400 words each. It is necessary to attempt at least two questions from each section. Each question carries 20 marks. Section-1 consists of questions from Units 1 to 10 and Section-II consists of questions from Units 11 to 21. Section – I . Examine the views of F. W Riggs on Society-Administration relationship. Solution: Coming soon†¦Ã¢â‚¬ ¦. ———————————————————————————————– 2. ‘State’s role needs to be examined in the context of its Liberal and Marxist perspectives’. Discuss. Solution: The libe ral conception of the state is of a limited organization that represents popular will. The state plays a minimal role in the directing of society and economic affairs, but can play a significant supporting role in modern liberal (social liberal) theories. Classical Liberals favor a minimal state that only provides for basic services such as defense, enforcing contracts and protecting property rights. Social liberals accept more roles for the state, primarily in the economic sphere, such as regulation of capitalism in order to protect consumers and workers, welfare programs to help the poor and disadvantaged in society and public services that benefit everyone. To liberals, the state plays a supporting role in society, and is usually left to operate in the political and social spheres. Marxists conceive of the state as an institution of capitalism that can be transformed to benefit the working class, as the state is the only institution that is capable of organizing and managing the economy on a large scale. The state would be radicalized in that the workers and people would control it through direct democracy or council democracy. The state becomes an integral part of the economy in that it owns the means of production in the phase of socialism. Marxists see the state as becoming unnecessary when the productive forces develop and authority on the state level is no longer required, leading to the disappearance of the state and social class. This society is called communism, where the means of production is owned communally but operated and managed by cooperatives. Socialism is an economic system whereby either the state or worker cooperatives own and control the means of production, strategic resources and major industry. The principle of socialism is to organize the economy in a rational manner that avoids the pitfalls of capitalism and the free market through planned or state directed economic systems. Socialism can also utilize the market mechanism to distribute goods and services in the form of market socialism, while the state or public retains ownership of major economic institutions. The revenue generated by the state economy would be used to finance government programs, potentially eliminating the need for taxation. A private sector for non-heavy industry can exist in a socialist system, but the state, public or cooperative sector would play the dominant role in the economy. To socialists, the state is a part of the economy and the state plays a dominant role in structuring economic and political affairs. ———————————————————————————————– 3. Explain the Neo-liberal Perspective of State. Solution: Neoliberalism is a contemporary political movement advocating economic liberalizations, free trade and open markets. Neoliberalism supports the privatization of nationalized industries, eregulation, and enhancing the role of the private sector in modern society. It is commonly informed by neoclassical or Austrian economics. The term neoliberal today is often used as a general condemna tion of economic liberalization policies and advocates. Neoliberalism shares many concepts with mainstream schools of economic thought. The term â€Å"neoliberalism† was coined in 1938 by the German scholar Alexander Rustow at the Colloque Walter Lippmann. The colloquium defined the concept of neoliberalism as â€Å"the priority of the price mechanism, the free enterprise, the system of competition and a strong and impartial state. To be â€Å"neoliberal† meant that â€Å"laissez-faire† liberalism is not enough and that – in the name of liberalism – a modern economic policy is required. After the colloquium â€Å"neoliberalism† became a label for several academical approaches such as the Freiburg school, the Austrian School or the Chicago school of economics. During the military rule under Augusto Pinochet in Chile opposition scholars took up the expression again without a specific reference to any theoretical revision of liberalism. Rather, it described a set of political and economic reforms being implemented in Chile and imbued the term with pejorative connotations. In the last two decades, according to the Boas and Gans-Morse study of 148 journal articles, neoliberalism is almost never defined but used in several senses to describe ideology, economic theory, development theory, or economic reform policy. It has largely become a term of condemnation employed by critics of liberalizing economic tendencies. And it now suggests a â€Å"market fundamentalism† closer to the â€Å"paleoliberals† as opposed to the primary meaning. This leaves some controversy as to the precise meaning of the term and its usefulness as a descriptor in the social sciences, especially as the number of different kinds of market economies have proliferated in recent years ———————————————————————————————– 4. ‘The nature of social participation is ever changing’. Elucidate Solution: Whether we live in the crowded bustle of an inner city or in a quieter, less populated rural area, most of us are part of the community in which we live. Social participation refers to people’s social involvement and interaction with others. Activities such as volunteering, making donations, participating in sports, and recreational activities are all forms of social participation. While Canadians may differ in why, how, and how much they get involved, most would agree that social participation improves their own and the community’s well-being[1]. Measures of social participation include participation in political activities and participation in social activities. Measures of factors that influence social participation include social networks, sense of belonging, and level of trust. Highlights 54. 6% of Canadians – 58. 3% of men and 51. 7% of women – reported being involved in at least one political activity in 2002. Involvement in at least one social activity group, such as professional associations, or cultural, educational, and hobby organizations, was reported by 61% of Canadians in 2003. In 2003, the great majority of Canadians (93. %) reported having some close friends or family members. However, 6. 3% of Canadians reported having no close friend or family member. In 2003, the vast majority of Canadians had a â€Å"somewhat or very strong† sense of belonging to Canada (88%), to their province (81%), and to their community (70%). A little more than half of Canadians (56%) in 2003 believed that others could be trusted. The level of trust was highest among individuals aged 45 to 64 years old (59%) compared with other age categories. Footnotes There is no agreement on how to best define ‘community. For example, and the 2003 General Social Survey on Social Engagement (Statistics Canada, cat. no. 89-598-XIE) leaves the definition open. Generally, the term ‘community’ refers to the people and institutions that are in proximity to our place of residence. However, it can also include a more global sense of community, where charitable donations to an international charity can benefit people of other countries. ———————————————————————————————– 5. Answer the following questions in 200 words each: ) Concept of ‘Hind Swaraj’ Solution:The co ncept of swaraj, or self-rule, was developed during the Indian freedom struggle. In his book Hind Swaraj (1909), Gandhi sought to clarify that the meaning behind swaraj was much more than simply â€Å"wanting [systems of] English rule without the Englishman; the tiger’s nature but not the tiger. † The crux of his argument centered on the belief that the socio-spiritual underpinnings of British political, economic, bureaucratic, legal, military, and educational institutions were inherently unjust, exploitative and alienating. As Pinto explicates, â€Å"The principal theme of Hind Swaraj is the moral inadequacy of western civilization, especially its industrialism, as the model for free India. † Gandhi was particularly critical of the deeply embedded principles of ‘might is right’ and ‘survival of the fittest’. On another level, the call for swaraj represents a genuine attempt to regain control of the ‘self’ – our self-respect, self-responsibility, and capacities for self-realization – from institutions of dehumanization. As Gandhi states, â€Å"It is swaraj when we learn to rule ourselves. † The real goal of the freedom struggle was not only to secure political azadi (independence) from Britain, but rather to gain true swaraj (liberation and self-rule). Gandhi wanted all those who believed in swaraj: (1) to reject and wholly uproot the British raj (rule) from within themselves and their communities; and, (2) to regenerate new reference points, systems, and structures that enable individual and collective self-development. This regeneration was to grow from the strengths, perspectives, wisdom and experiences of people living in village India, rather than from cities in Britain, America, and even in India for that matter. Understanding the real ‘Self’, and its relation to communities and society, is critical to the project of attaining swaraj. How is this relevant for us today? We feel that South Asia (along with the rest of the world) is experiencing a tremendous crisis, one overwhelming in its scale and pace of growth. While it is easy to get caught up in the symptoms of this crisis (the brutal violence, the enormous inequities, the extinction of cultures and languages, the degradation of the environment), it is equally, if not more, important to understand its roots. We must creatively analyze the content and the consequences of our current economic, political, social, and educational systems, without reverting to a romanticized past of so-called untouched or pristine traditions. From these critical reflections, we must generate new spaces, systems, and processes – based on moral and holistic visions of human potential and human progress – which can lead us out of the global self-destruction which engulfs us. Throughout it all, we must consider and negotiate our own roles, while asking ourselves how we are either working for solutions or contributing to making the crisis worse. Thus, today, we recognize Gandhi’s concept of swaraj integral to three parallel action-reflection agendas for the 21st century: ———————————————————————————————– ) Citizen’s Charter Solution: Citizen’s Charter is a document which represents a systematic effort to focus on the commitment of the Organization towards its Citizens in r espects of Standard of Services, Information, Choice and Consultation, Non-discrimination and Accessibility, Grievance Redressal, courtesy and value for money. This also includes expectations of the Organization from the Citizen for fulfilling the commitment of the Organization. The Citizen’s Charter was a British political initiative launched by the then Prime Minister, John Major, on 22 July 1991, less than a year into his premiership. [1] It aimed to improve public services in the UK by: Making administration accountable and citizen friendly. Ensuring transparency and the right to information. Taking measures to cleanse and motivate civil service. Adopting a stakeholder approach. Saving time of both executant and the clientele One part of the initiative was the granting of â€Å"Charter Marks† to those public bodies meeting defined standards. ———————————————————————————————- Section – II 6. Examine the role of Bureaucracy in policy monitoring and analysis. Solution: Bureaucrats put government policy into practice, and th erefore the federal bureaucracy has a large impact on policymaking. In order to get their policies passed, the president and Congress must work with the bureaucracy. Controlling the bureaucracy can be difficult for the following reasons: Size: The president cannot monitor everyone or even every group within the bureaucracy, so much of what bureaucrats do goes unmonitored. Expertise of bureaucrats: The people who administer policy often know much more about those issues than the president or members of Congress. This expertise gives the bureaucrats power. Civil service laws: Firing bureaucrats, even for incompetence, is very difficult. Clientele groups: Many federal agencies provide services to thousands of people, and those people sometimes rally to defend the agency. Policy implementation: When Congress creates a new program, it does not establish all the details on how the policy will be implemented. Instead, Congress passes enabling legislation, which grants power to an agency to work out the specifics. Although the agency must stay within some bounds, it has a great deal of latitude in determining how to carry out the wishes of Congress. Power of Persuasion Presidential scholar Richard Neustadt has argued that the president’s primary power is that of persuasion. The president must lobby or persuade bureaucrats. But trying to convince members of the bureaucracy that their goals fit with the president’s goals is a time-consuming and often frustrating process. For this reason, many presidents have seen the bureaucracy as an obstacle to getting their agendas approved. Rule-making The federal bureaucracy makes rules that affect how programs operate, and these rules must be obeyed, just as if they were laws. The rule-making process for government agencies occurs in stages. After Congress passes new regulatory laws, the agency charged with implementing the law proposes a series of rules, which are published in the Federal Register. Interested parties can comment on the rules, either at public hearings or by submitting documents to the agency. After the agency publishes the final regulations, it must wait sixty days before enforcing those rules. During that time, Congress can review and change the rules if it desires. If Congress makes no changes, the rules go into effect at the end of sixty days. Federal regulations affect many groups of people, who have often challenged those regulations in court. Because litigation is a slow and expensive way to change regulations, Congress passed the Negotiated Rulemaking Act of 1990 to limit the need for litigation by opening the rulemaking process to those affected by it. The act encouraged federal agencies to engage in negotiated rule-making. If an agency agrees to the proposed regulations, for example, it publishes the proposals in the Federal Register and then participates in a negotiating committee overseen by a third party. Agreements reached by the committee are then open to the normal public review process. Parties to negotiated rule-making agree not to sue over the rules. ———————————————————————————————– 7. Write a note on the nature and characteristics of good governance. Solution: Good governance has 8 major characteristics. It is participatory, consensus oriented, accountable, transparent, responsive, effective and efficient, equitable and inclusive and follows the rule of law. It assures that corruption is minimized, the views of minorities are taken into account and that the voices of the most vulnerable in society are heard in decision-making. It is also responsive to the present and future needs of society. Participation Participation by both men and women is a key cornerstone of good governance. Participation could be either direct or through legitimate intermediate institutions or representatives. It is important to point out that representative democracy does not necessarily mean that the concerns of the most vulnerable in society would be taken into consideration in decision making. Participation needs to be informed and organized. This means freedom of association and expression on the one hand and an organized civil society on the other hand. Rule of law Good governance requires fair legal frameworks that are enforced impartially. It also requires full protection of human rights, particularly those of minorities. Impartial enforcement of laws requires an independent judiciary and an impartial and incorruptible police force. Transparency Transparency means that decisions taken and their enforcement are done in a manner that follows rules and regulations. It also means that information is freely available and directly accessible to those who will be affected by such decisions and their enforcement. It also means that enough information is provided and that it is provided in easily understandable forms and media. Responsiveness Good governance requires that institutions and processes try to serve all stakeholders within a reasonable timeframe. Consensus oriented There are several actors and as many view points in a given society. Good governance requires mediation of the different interests in society to reach a broad consensus in society on what is in the best interest of the whole community and how this can be achieved. It also requires a broad and long-term perspective on what is needed for sustainable human development and how to achieve the goals of such development. This can only result from an understanding of the historical, cultural and social contexts of a given society or community. ———————————————————————————————– 8. Explain the meaning of Ethics, underlying its ‘foci’ and ‘loci’. Solution: Ethics, also known as moral philosophy, is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior. Major areas of study in ethics may be divided into 3 operational areas: Meta-ethics came to the fore with G. E. Moore’s Principia Ethica from 1903. In it he first wrote about what he called the naturalistic fallacy. Moore was seen to reject naturalism in ethics, in his Open Question Argument. This made thinkers look again at second order questions about ethics. Earlier, the Scottish philosopher David Hume had put forward a similar view on the difference between facts and values. Studies of how we know in ethics divide into cognitivism and non-cognitivism; this is similar to the contrast between descriptivists and non-descriptivists. Non-cognitivism is the claim that when we judge something as right or wrong, this is neither true nor false. We may for example be only expressing our emotional feelings about these things. [2] Cognitivism can then be seen as the claim that when we talk about right and wrong, we are talking about matters of fact. Normative ethics Traditionally, normative ethics (also known as moral theory) was the study of what makes actions right and wrong. These theories offered an overarching moral principle one could appeal to in resolving difficult moral decisions. At the turn of the 20th century, moral theories became more complex and are no longer concerned solely with rightness and wrongness, but are interested in many different kinds of moral status. During the middle of the century, the study of normative ethics declined as meta-ethics grew in prominence. This focus on meta-ethics was in part caused by an intense linguistic focus in analytic philosophy and by the popularity of logical positivism. Virtue ethics Virtue ethics describes the character of a moral agent as a driving force for ethical behavior, and is used to describe the ethics of Socrates, Aristotle, and other early Greek philosophers. Socrates (469 BC – 399 BC) was one of the first Greek philosophers to encourage both scholars and the common citizen to turn their attention from the outside world to the condition of humankind. In this view, knowledge having a bearing on human life was placed highest, all other knowledge being secondary. Self-knowledge was considered necessary for success and inherently an essential good. A self-aware person will act completely within his capabilities to his pinnacle, while an ignorant person will flounder and encounter difficulty. ———————————————————————————————– 9. ‘The solution to governance challenges lies in civil society movements’. Discuss. Solution: Until recently, the study of development process until recently has centered largely on the triangle of states-markets-international institutions. For the last decade, mainstream development discourse has adopted the notion of ‘civil society’ as simultaneously the site of ‘citizens’ collective action’ as well as a set of actors to be incorporated in the planning, implementation and evaluation of development projects. This notion of ‘civil society’ has tended to focus exclusively on NGOs. This course provides a more political understanding of ‘civil society’ by examining social movements in relation to civil society and to the development project itself. It begins by current theories of ‘civil society’ and ‘new social movements’. It then assesses the impact of nationalist and socialist movements on shaping the development agenda of nineteenth-century European and late-colonial states, and how social movements from the 1950s-1980s interacted with national governments in blocking, changing or advancing the development agendas of states (e. g. , Gandhian movements in India, the housing rights movements in urban Latin America, and the movements against minority rule in Southern Africa). The course focuses on contexts (e. g. democratisation, globalisation, etc. ), sectors (e. g. environment, agriculture), spaces (e. g. ural, urban) and agents (e. g. women). Subsequently, the course addresses the issue of ‘global civil society’: issues of ‘globalisation’ and transnational networks of solidarity created in response to it, for example, the movements against ‘sweatshop labour’, the Zapatista movement in Mexico, and movements against transnational companies and institutions of glo bal governance (WTO, World Bank, IMF etc. ). ———————————————————————————————– 10. Answer the following questions in 200 words each: a) Concept of New Public Management Solution: New public management (NPM) denotes broadly the government policies, since the 1980s, that aimed to modernise and render more effective the public sector. The basic hypothesis holds that market oriented management of the public sector will lead to greater cost-efficiency for governments, without having negative side-effects on other objectives and considerationsSome modern authors define NPM as a combination of splitting large bureaucracies into smaller, more fragmented ones, competition between different public agencies, and between public agencies and private firms and incentivization on more economic lines. 2] Defined in this way, NPM has been a significant driver in public management policy around the world, from the early 1980s to at least the early 2000s. NPM, compared to other public management theories, is oriented towards outcomes and efficiency, through better management of public budget. [3] It is considered to be achieved by applying competition, as it is known in the private sector, to organizations in the public sector, emphasizing economic and leadership principles. New public management addresses beneficiaries of public services much like customers, and conversely citizens as shareholders. In 2007, the European Commission produced a white book on governance issues whose objective was to propose a new kind of â€Å"relationship between the state and the citizens,† reform governance, improve public management and render decision-making â€Å"more flexibleSome authors say NPM has peaked and is now in decline ———————————————————————————————– ) Business Process Engineering Solution: Business process re-engineering is a business management strategy, originally pioneered in the early 1990s, focusing on the analysis and design of workflows and processes within an organization. BPR aimed to help organizations fundamentally r ethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. 1] In the mid-1990s, as many as 60% of the Fortune 500 companies claimed to either have initiated reengineering efforts, or to have plans to do so. BPR seeks to help companies radically restructure their organizations by focusing on the ground-up design of their business processes. According to Davenport (1990) a business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering emphasized a holistic focus on business objectives and how processes related to them, encouraging full-scale recreation of processes rather than iterative optimization of subprocesses. How to cite Jun Assignment Mpa for 2012-13, Papers

The Drawings of the Drawing of Leonardo Da Vinci Essay Example For Students

The Drawings of the Drawing of Leonardo Da Vinci Essay To dad Vinci, the creative process of drawing Egan with his personal experience and he felt as though knowledge, religion and practice were the remaining constituents which allowed him to create his drawing as though to compare them to nature, Michelangelo believed that drawing was a way to use experimentation and planning while requiring the use of the creativity process and motivation to explore new ideas to express the visions in his minds-eye I (Michelangelo Biography, 1996-2013 Television Networks, LLC. , Each artist believed that the creative process of drawing assisted them in the further development oftener skills and provided them with he ability to continually improve their masterpieces. Michelangelo and dad Vinci have many points of similarity and differences to me for they both had a fascination with the nature and the human body. Chose these two drawings of Leonardo dad Vinci the Head of Lead and The Patrician Man (http://move. Transformational. Org/) Michelangelo Andrea Quarters and The Libyan Sybil (http://www. Tummies. Org) Michelangelo Ovals most reluctant to make portrait drawings unless the subject was one Of perfect beauty when the spectator. Looks at the portrait we can see why he chose to only have perfect beauty the detail Of the portrait is almost picture like, every detail is captured including the balanced lighting through the picture and the creases on the clothing it goes beyond just having a person, he was able to capture the essence of the person. Leonardo dad Vinci details are beautiful yet detailed and more anatomically correct rather than capturing the essence of the person whom he was drawing, poor example the nose is outlined perfectly from nose tip to eye brow the eyes are very anatomically correct their lids are perfectly placed and the lashes are drawn in one by one. Her hair is braided in two buns in what seems to be a series of French braids. We also see how Leonardo style comes through as very relaxed and free formed.

Voting and Participation

According to the United States Bureau of Census, only about 55% of people eligible to vote have voted in the national elections held after every four years since 1960. Despite the fact that voter participation in the elections has recorded a slight increase in the last few decades, participation is still at a lower level when compared to other democracies of the western part of Europe.Advertising We will write a custom essay sample on Voting and Participation specifically for you for only $16.05 $11/page Learn More In the recent years, there have been attempts at enhancing voter participation as well as voter turnout through several means. These means include automatic registration of would be voters, installing home mail ballots, and others. Nonetheless, several Americans are wary of the fact that such attempts to enhance voter participation create negative impacts such as fraud as well as voter apathy. The people in support of enhanced voter participat ion have a superior argument compared to those against it since enhanced participation of voters increases the level of self-governance. The United Nations is an effective partner in matters relating to elections and voting. Throughout its functions, it continues to encourage nations to foster voter participation with a goal of improving self-governance. The Voting Right Act of 1965 This refers to a hallmark in the history of America. It is a legislation which ruled out any voting processes that appeared to discriminate against some groups and was the cause for marginalization of African Americans in the United States. This piece of legislation outlawed any federal state from forcing any kind of qualification to a voter or any other essential requirement in a manner that would hinder or obstruct the right of any individual to vote because of issues of race or the color of one’s skin. The then congress had a particular interest in using the act to disregard the process of need ing individuals who were actually qualified to vote to go through literacy tests successfully so as to be allowed to register as voters. This was the major way through which some of the states had denied the African Americans their right to vote. This piece of legislation was signed and enacted into law by the then president Lyndon Johnson. The process of Electing a New President The elections for a new president are normally conducted after a period of four years. The specific day is the first Tuesday of the month of November. This is a standard procedure which has to be followed strictly. There are also requirements for the qualifications of a person who can run for office. He or she should have clocked 35 years. They must also be natives of America and should have stayed there for a period not less than 14 years. Candidates for the presidency are selected through a campaign process which begins a previous year to the actual election year. Candidates announce their quest for offic e and the various parties select their preferred candidates.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More After party nominations, the final candidates conduct their campaigns all over the country in a bid to get more votes to their basket. Voters have to register to vote and this is done early enough. The people should satisfy all the legal requirements as well as age to be allowed to register as voters. Lastly, the president is identified by the number of Electoral College votes he garners and not necessarily the popular vote. This essay on Voting and Participation was written and submitted by user Zuri Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Juicy Couture Essays

Juicy Couture Essays Juicy Couture Essay Juicy Couture Essay Background of the Brand/Property: 1. Juicy Couture is perceived as a luxurious, exciting and fun brand that is designed with a strong sense of whimsy. It is a brand that produces collections of clothing, accessories, jewelry and fragrances created for women, men, children, and dogs. The current guest creative director for Juicy Couture, Erin Fetherston, describes the brand as ‘totally free-spirited and fun-loving. ’ Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at women ages 15–45. Out of this range, teens are their core clientele. They also have clothes and accessories for children, babies, and pets. Juicy Couture products are carried in a variety of venues but were at first only carried in very few locations such as Neiman Marcus. The company didn’t establish exclusive boutiques and flagship stores until 2006. Juicy Couture also has a plus-size line called ‘Extra Juicy’, which was exclusive to Nordstrom but is now widely available. There are 62 full-price retail stores in the United States and 18 more internationally throughout Europe and Asia. The clothes are also carried by high-end department stores and specialty boutiques. The company also operates more than 30 outlet stores in the United States and has products for sale through their website, which was previously operated by Neiman Marcus but Juicy Couture is taking its e-commerce business in-house. 2. The current product categories available under the Juicy Couture name are women’s clothes, including everything from dresses to tracksuits to sleepwear and accessories, handbags, shoes, and jewelry. They have also expanded into swimwear and watches. They offer a young girls line and some dog accessories. Juicy Couture also produces a separate, higher-priced line of clothes called Bird. Juicy Couture also has eyewear and fragrances that they produce, both men’s and women’s. Other interesting product categories that Juicy distributes are cosmetics, Barbie dolls, and computer accessories. Juicy Couture’s top competitors are The Gap, Guess? , and HM. Juicy Couture’s price points are quite higher than those of the top competitors but they do, however, deliver a higher quality product to their customers along with a more exclusive brand image. 3. According to Women’s Wear Daily, Juicy Couture launched a new fragrance for women in September with Elizabeth Arden called Peace, Love, and Juicy Couture. Elizabeth Arden also produces all of the other Juicy Couture fragrances. Juicy Couture and Movado Group have a long-term, worldwide licensing agreement to design, produce, and market a collection of watches under the Juicy Couture and Couture Couture brand names. The collections launched in fall 2006 and are sold throughout the United States, Europe, and Asia. Juicy Couture also licenses their eyewear with Safilo Group, a leader in the premium eyewear sector. They have the right to design, manufacture, and distribute optical frames, sunglasses, and related eyewear products for the Juicy Couture brand. This partnership was formed in 2005. Schwartz and Benjamin Incorporated own the Juicy Couture footwear licenses. Juicy Couture also licenses their swimwear business. The licensee for this is Swimwear Anywhere, Incorporated. In 2008, Juicy also signed a license agreement with Maclaren Strollers. 4. Although Juicy Couture is owned by Liz Claiborne Incorporated, the former co-creative directors and current creative director have always had control over the design and marketing of the company. A signature advertising technique used by Juicy Couture is to send thousands of free outfits to celebrities, fashion editors, and stylists every year. Prior to Juicy Couture being bought by Liz Claiborne, this was the only way they advertised. Juicy began their widespread advertising program with the launch of their first women’s fragrance. Advertisements ran in magazines have always been very fun and exaggerated. For the first fragrance advertisements, a woman with an oversized red bow in her hair and a tattooed man are drinking from straws out of a perfume bottle that says ‘Juicy Couture’. Their advertisements are always light hearted and entertaining, something that is attractive to consumers who are tired of hearing about the recession and hard times that have been had. After this, Juicy advertised for their total lifestyle collections as well as their growing line of perfumes. The Juicy Couture brand is known for its whimsical styles and this idea is carried all the way through to the retail stores. Store displays include big vases filled with candy and faux mounted wildlife, like a moose, decorated with Juicy Couture jewelry. Some would even consider the fact that the designers of Juicy produced a handbag that read ‘Choose Juicy’ across the front in large block letters advertising. And this doesn’t just hold true for this one particular bag, Juicy Couture is known for splashing their name across articles of their clothing and on nameplates on many of their jewelry pieces. This is easy way for the company to advertise makes their products well known and sought-after. 5. The Juicy Couture retail stores are the epitome of the Juicy look and attitude. They are over the top and totally glamorous. The decor within the stores are unique and pleases the senses. As mentioned above, there are vases of candy scattered around the stores, along with other unexpected touches. There is no comparison when viewing the Juicy Couture website and thinking of the store that you just shopped in, the two fuses together perfectly. Colors that pop and draw the customer’s attention are a must. As well as unusual displays, which make one feel that they are not shopping at a regular store. They are shopping in a ‘Juicy’ world and that is precisely the impression that the company wishes to bring to their customers. Suggestion and opinion on licensing efforts: 1. I believe that Juicy Couture monitors the quality and look of every category of products that they license in order for them to fit within the brand image. When Juicy Couture started out as a very small and privately owned company, the designers had a very clear vision built for the company. They had always been very fun and cheeky with their designs and business approach. When Liz Claiborne bought the company, the founders and designers, Gela Nash-Taylor and Pamela Skaist Levy, stayed with the company as co-creative directors to make sure that the company’s vision wouldn’t get lost while the company was expanding. This gave the designers the opportunity to expand their line into a complete lifestyle brand with the help of Liz Claiborne in the financial, manufacturing, and distributing aspects of the business. All of the licensees for the Juicy brand understand that it has a certain image to withhold and this, along with the quality products that they produce to be sold under the Juicy name, are the reason why Juicy has licensed out the right for them to produce their products. If the purpose of good licensing is for all of the product categories to merge together seamlessly under one brand name, Juicy Couture has accomplished this task. 2. Juicy Couture has a pretty extensive distribution channel. Being that they are a large company, this is definitely a necessity. However, some people may argue that Juicy Couture has lost its exclusivity because their distribution is too wide spread. Juicy Couture seemed to have realized this a few years ago when they realized that their men’s business wasn’t working very well. They discontinued manufacturing and distributing clothes for men but still, however, produce a men’s fragrance. Right now, I think that Juicy Couture is permeating the exact market that they wish to be. They are an extremely well known company, their claim to fame being their unforgettable velour and terry cloth tracksuits, and popular companies should have widespread distribution to be made available to their large target market. In the case of them losing exclusivity, I don’t think that that’s something to be worried about. The Juicy Couture label has always been positioned at a better price point and not all consumers who want to be proud owners of Juicy Couture products can be. Also, the brand has created a separate line called Bird, which is a higher priced collection with a not so widespread distribution. By extending their brand to contain a higher priced line, they are increasing the exclusivity for that collection and allowing the regular Juicy Couture line to seem in reach to many consumers. The brand has over 80 stores within the United States, as well as stores overseas in Asia and Europe, they also operate about 30 retail outlets within the United States. The line is also distributed in a number of department and specialty stores and is also available on their e-commerce website. 3. I would say that all of the marketing efforts made on Juicy Couture’s behalf, including their advertising, web site, and store displays, are consistent with the brand. The people who operate all divisions of marketing and visual merchandising make sure that a clear and distinct brand image is seen throughout their company. Due to this seamless marketing strategy, Juicy Couture has secured a large loyal customer base. They also attract new consumers by adding product lines, such as watches and fragrance, while sticking to their signature over the top and interesting advertising program. Although Juicy Couture has been ever expanding since being sold to Liz Claiborne, their advertisements are cohesive throughout all product categories. 4. Juicy Couture has their toes in many product categories, ranging from women’s and children’s collection to computer accessories. Although I’m sure that there are some products that Juicy Couture could introduce to their plethora of already existing lines, the failure of their men’s clothing line could be a tell tale sign that there’s no need for them to over saturate their markets. Juicy Couture has been around long enough for the company to know what works with their target customer. To continue to grow and evolve within their current markets would be the best strategy for them in my eyes and maybe down the road try to introduce a new product category or line.

Ancestry of Laura Elizabeth Ingalls

Ancestry of Laura Elizabeth Ingalls Immortalized in time by the Little House series of books that she wrote based on her own life, Laura Elizabeth Ingalls was born on February 7, 1867, in a little cabin at the edge of the Big Woods in the Chippewa River Valley region of Wisconsin. The second child of Charles Philip Ingalls and Caroline Lake Quiner, she was named after Charles mother, Laura Louise Colby Ingalls. Almanzo James Wilder, the man Laura would eventually come to marry, was born February 13, 1857, near Malone, New York. He was the fifth of six children born to James Mason Wilder and Angeline Albina Day. Laura and Almanzo married on August 25, 1885, in De Smet, Dakota Territory, and had two children - Rose born in 1886 and a baby boy who died soon after his birth in August 1889. This family tree begins with Rose and traces back through both of her parents. First Generation 1. Rose WILDER was born on 5 Dec 1886 in Kingsbury Co., Dakota Territory. She died on 30 Oct 1968 in Danbury, Fairfield Co., Connecticut. Second Generation (Parents) 2. Almanzo James WILDER was born on 13 Feb 1857 in Malone, Franklin Co., New York. He died on 23 Oct 1949 in Mansfield, Wright Co., Missouri. 3. Laura Elizabeth INGALLS was born on 7 Feb 1867 in Pepin County, Wisconsin. She died on 10 Feb 1957 in Mansfield, Wright Co., MO. Almanzo James WILDER and Laura Elizabeth INGALLS were married on 25 Aug 1885 in De Smet, Kingsbury Co., Dakota Territory. They had the following children:    1 i. Rose WILDER ii. Baby boy WILDER was born on 12 Aug 1889 in Kingsbury Co., Dakota Territory. He died on 24 Aug 1889 and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Third Generation (Grandparents) 4. James Mason WILDER was born on 26 Jan 1813 in VT. He died in Feb 1899 in Mermentau, Acadia Co., LA. 5. Angelina Albina DAY was born in 1821. She died in 1905. James Mason WILDER and Angelina Albina DAY were married on 6 Aug 1843 and had the following children:   Ã‚  Ã‚   i. Laura Ann WILDER was born on 15 Jun 1844 and died in 1899. ii. Royal Gould WILDER was born on 20 Feb 1847 in New York and died in 1925. iii. Eliza Jane WILDER was born on 1 Jan 1850 in New York and died in 1930 in Louisiana. iv. Alice M. WILDER was born on 3 Sep 1853 in New York and died in 1892 in Florida. 2 v. Almanzo James WILDER  Ã‚   vi. Perley Day WILDER was born on 13 Jun 1869 in New York and died 10 May 1934 in Louisiana. 6. Charles Phillip INGALLS was born on 10 Jan 1836 in Cuba Twp., Allegany Co., New York. He died on 8 Jun 1902 in De Smet, Kingsbury Co., South Dakota and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. 7. Caroline Lake QUINER was born on 12 Dec 1839 in Milwaukee Co., Wisconsin. She died on 20 Apr 1924 in De Smet, Kingsbury Co., South Dakota and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Charles Phillip INGALLS and Caroline Lake QUINER were married on 1 Feb 1860 in Concord, Jefferson Co., Wisconsin. They had the following children:   Ã‚  Ã‚   i. Mary Amelia INGALLS was born on 10 Jan 1865 in Pepin County, Wisconsin. She died on 17 Oct 1928 in at the home of her sister Carrie in Keystone, Pennington Co., South Dakota, and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. She suffered a stroke which caused her to go blind at the age of 14 and lived with her parents until the death of her mother, Caroline. After that she lived with her sister, Grace. She never married. 3 ii. Laura Elizabeth INGALLS iii. Caroline Celestia (Carrie) INGALLS was born on 3 Aug 1870 in Montgomery Co., Kansas. She died of a sudden illness on 2 Jun 1946 in Rapid City, Pennington Co., South Dakota, and is buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. She married David N. Swanzey, a widow, on 1 Aug 1912. Carrie and Dave never had any children together, but Carrie raised Daves children, Mary and Harold, as her own. The family lived in Keystone, the site of Mount Rushmore. Dave was one of the group of men who recommended the mountain to the sculptor, and Carries stepson Harold helped with the carving. iv. Charles Frederic (Freddie) INGALLS was born on 1 Nov 1875 in Walnut Grove, Redwood Co., Minnesota. He died on 27 Aug 1876 in Wabasha Co., Minnesota. v. Grace Pearl INGALLS was born on 23 May 1877 in Burr Oak, Winneshiek Co., Iowa. She died on 10 Nov 1941 in De Smet, Kingsbury Co., South Dakota, and is was buried in De Smet Cemetery, De Smet, Kingsbury Co., South Dakota. Grace married Nathan (Nate) William DOW on 16 Oct 1901 in her parents home in De Smet, South Dakota. Grace and Nate never had any children.

Concepts of Population Health, Primary Health Care and Health Essay

Concepts of Population Health, Primary Health Care and Health Promotion - Essay Example The rate of unemployment has shot over 20% and theft incidences in the grocery store have markedly increased in the past year. As a community nurse, I also noted multiple signs of anemia, fatigue, and a high level of susceptibility to respiratory infections among members of families of various ages. Smoking is also prevalent in this community, which requires an urgent intervention. There are also concerns about diet adequacy and insufficient funding from the Social Services unable to meet their basic food needs. This requires sensitization and financial support to be accorded to the community. It is also certain that due to the distant urban center where large stores are located, the families cannot make it there to do their shopping and end up purchasing food items in the local stores where food prices are significantly higher. However, such families have accumulated huge debts in those stores and the owners, though sympathetic, cannot extend their customer’s credit lines. Th e community has also grown pessimistic about both the economic and unemployment situation in the community; however, some parents are still expecting things to turn around. These mentioned situations are demanding and as a community health nurse in the region, I have decided to work closely with the community to promote the situation in collaboration with the small group of local businessmen and farmers who have expressed their concern in developing a food bank to ensure needy families help each other. Therefore, this proposal seeks to integrate the concepts of primary health care, population health promotion, and health promotion in addressing the existing situation in the community. According to the World Health Organization, health promotion strategies can be applied to multiple population groups, diseases, risk factors, and other settings. This is because the strategies of health promotion are neither limited to a particular health related problem nor to a set of specific behavi ors. As a community nurse in this case study, I advocate health promotion that will put emphasis on community education, food policy development, community development, and regulations and legislation which are vital in preventing high poverty levels as well as communicable and non-communicable diseases. Action needs to be taken in this community so as to improve the health of the people, especially those who have shown the signs of anemia, fatigue and respiratory infections. The health promotion strategies influence most of the underlying factors and those that determine the health of the community members. This approach is recognized by both health promotion and population health. As a nurse, I would work with the community in constructing a population health promotion model in order to develop strategies that would curb the deteriorating health status of the community. In reference to the population health promotion, the following action areas need to be addressed in order to cur b the existing situation in the community: Building healthy public policy which ensures that all the public and private sectors are committed to health promoting situations Creating a supportive environment that recognizes the nature of the rapidly changing society Strengthening the community action in order to facilitate the ability of the community members to make decisions and set priorities on issues affecting their health Developing personal skills to impart knowledge and skills on community members that can help them meet their daily life challenges and make contributions to the society Reorienting health services in order to create systems focusing on the

Eric Fromm and his human needs theory Essay Example | Topics and Well Written Essays - 2500 words

Eric Fromm and his human needs theory - Essay Example Erich Fromm, who was born in Germany in the year 1900, was exposed to the horrors of the first world war (Boeree, n.d., p.3). The evil nature of the leaders, the mute submission of the civilians to the dictatorship and the way the society functioned developed Erich Fromm’s interest in psychology and social structure. He tried to find the answer to his search for the question, â€Å"what drives man to behave the way he does?†, in the psychoanalytical theories of Freud and social theories of Karl Marx (Boeree, n.d., p.4). However, he found that both the theories are incomplete as they treat man either as an individual or as a social animal (Boeree, n.d., p.4). He thinks that human being’s personal and social aspects are related and hence, his behavior and motives cannot be explained by separating the individual and the social aspects of his life (Boeree, n.d., p.4). Hence, Erich Fromm postulated a theory called ‘Human Needs Theory’, to explain those ne eds of human beings which drive them to behave the way they do and in doing so, has touched every aspect of the human personality(Boeree, n.d., p.10). By explaining how human behavior is not just a result of personal needs but also is a result of his dynamic relationship with existential aspects of life, Erich From has given us one of the most complete theories of human behavior (Boeree, n.d., p.10). According to Erich Fromm, the conditions of the society in which the human being exists, give birth to his needs (Wozniak, 2000, p.44). He does agree with other behaviorists when they say that every human being has basic biological needs like adequate nourishment and shelter, and meeting those biological needs can provide them with a sense of satisfaction